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Wednesday, January 19, 2005

How To Deliver Bottom Line Results

The use of the Internet is growing phenomally across the world. In today’s connected economy, your business must adapt to meet the new information demands of your investors, customers, employees, and other stakeholders.

The importance of information as part of decision-making within your business is becoming increasingly more critical as your enterprise shifts from product focus to customer focus. Your customers today want more of those things they value. If they value convenience or speed when they buy, they want it easier and faster. If they look for state-of-the-art design, they want to see the art pushed forward. If they need expert advice, they want you to give them more depth, more time, and more of a feeling that they’re your only customer.

For customers, the new world of competition is a boon. For you, it is a constantly sobering reminder of whose hands are now at the controls. Four new premises underlie successful business practice today:
  1. Your business can no longer raise prices in lockstep with higher costs; you have to try to lower costs to accommodate rising customer expectations.
  2. Your firm can no longer aim for less than hassle-free service. Your customers want to enjoy effortless, flawless, and instantaneous performance.
  3. Your organisation can no longer assume that good basic service is enough; your customers demand premium service, and they are raising their standards continuously.
  4. Your enterprise can no longer compromise on quality and product capabilities. You must build products to deliver nothing less than superiority and eye-popping innovation.

It is vital for your business to stay ahead of the competition by:


“Let us be thankful for the fools. But for them the rest of us could not succeed."

Mark Twain